Give Yourself Instant Credibility By Telling The Reader Something He Didn't Know!

Give Yourself Instant Credibility By Telling The Reader Something He Didn't Know!

Educate the reader in your letter. Give them some knowledge, some inside info that they didn't know before and you are 100 times more likely to make the sale than one who does not.

When your reader learns something from you, it adds tremendous credibility and believability to your letter. It gives a very powerful sense of realness about you and your company. A beginning trust is established. A positive relationship!
That is worth more than gold!