Tuesday, September 9, 2008

Break up your copy with exciting sub-headlines!

Break up your copy with exciting sub-headlines!

Sub-headlines catch the 'skimmers' and draws them into the body of your letter. Many people skim over page after page fast. They do it even faster on the Internet. If you have powerful sub-headlines throughout your letter one or more of them will catch these skimmers and draw them in.

Create your sub-headlines just like you do your main headline!

Note: Sub Headlines are one of the things Google uses to decide what it wants to Garner from your website's Google Description!

Getting a top spot in Google is more alchemy than science. Google will not reveal precisely what it uses in determining how high YOUR website or blog is going to rank.

The Title of your website/blog, the physical URL (web address) and Sub Headlines, H1 tags, H2 tags, those all go into the mix of prodding Google to say what you WANT Google to say about your website.

You only get 150 characters (give or take) to "Sell the Sizzle, not the Steak!"

No comments: