http://www.thewarriorgroup.com/cgi-bin/magicletters.cgi?4749
Be Dramatic, Bold - Excited
Like A Wild Man!
"People Will Not Be Bored In Print"
Claude Hopkins
No one has ever said it better than Claude Hopkins. You must be excited about your product. If you can't get excited about your own offer do you really expect me too?
Professors are not dead, Rocket Scientists, Lawyers and Presidents are not dead - they all respond to excitement! (if you don't think so just look at old Bill - running after Monica like that:-)
The point is to never fall in the trap of thinking that...
'oh my customers are not like that' - that's manure!
Everybody is like that!
Everyone responds to Fire, Passion and Excitement!
Use bold letters, exclamation marks and underlining to 'liven up' your letters!
The best way to have real excitement shine through your letters is to start writing down every benefit you can think of. If you have a good product, writing down a list of benefits will get you excited and the rest of the letter falls into place.
Excitement is catching - it rushes like a wild fire straight to your order form - fill your advertising with it - make the reader excited and watch your income!
Monday, September 22, 2008
The Power of Speaking With Authority!
The Power of Speaking With Authority!
Although it is a very strange thing about human nature, it has been proven that if you will just "assume the position" of authority you will find that people give it over to you without resistance!
Always write with authority. Never backup a statement with a qualifier. Be certain you know everything there is to know about your product or service and then write like it!
Keep these words out of your sales letters as much as possible...
These are words with no power!
They clog up copy and weaken statements!
Don't keep saying, "they said"..or "they say" in your sales letters. It gives me the impression 'they' know more than you do. And if 'they' know more than you, why would I buy from you?
Omit needless words. Use the active voice. It creates forcible writing!
Short statements stick with impact and understanding!
Long statements fade away in confusion!
Verb's are the only words that give life, power and action to what you say!
In every powerful, well-known writing there has been to date from the Bible on down, you will find effective use of the Active Voice.
The Roman Centurion told Jesus..."and I say unto this man, Go and he goeth; and to another, Come and he cometh; and to my servant, Do this, and he doeth it." (Matthew 9:9)
Notice the power and movement using the simple verbs Go, Come and Do!
When you read the Magic Story, available on the Warriors Secret Site, you will find many short and incredibly powerful statements. It is one of the reasons the book affects virtually every person that reads it so deeply!
"men govern with words"
Although it is a very strange thing about human nature, it has been proven that if you will just "assume the position" of authority you will find that people give it over to you without resistance!
Always write with authority. Never backup a statement with a qualifier. Be certain you know everything there is to know about your product or service and then write like it!
Keep these words out of your sales letters as much as possible...
If - Maybe - Possible - Might - May - Perhaps
These are words with no power!
They clog up copy and weaken statements!
Don't keep saying, "they said"..or "they say" in your sales letters. It gives me the impression 'they' know more than you do. And if 'they' know more than you, why would I buy from you?
Omit needless words. Use the active voice. It creates forcible writing!
Short statements stick with impact and understanding!
Long statements fade away in confusion!
Verb's are the only words that give life, power and action to what you say!
In every powerful, well-known writing there has been to date from the Bible on down, you will find effective use of the Active Voice.
The voice of power and authority!
The Roman Centurion told Jesus..."and I say unto this man, Go and he goeth; and to another, Come and he cometh; and to my servant, Do this, and he doeth it." (Matthew 9:9)
Notice the power and movement using the simple verbs Go, Come and Do!
When you read the Magic Story, available on the Warriors Secret Site, you will find many short and incredibly powerful statements. It is one of the reasons the book affects virtually every person that reads it so deeply!
Saturday, September 20, 2008
Create Ideas In The Readers Mind!
Create Ideas In The Readers Mind!
This is a technique that puts money in the bank and in a very big way. You should, at every chance you get, say things that will create ideas in the mindof your reader.
When your letter gives me ideas, it creates excitementand creative energy inside me....as soon as I feel that excitement it is instantly linked with you!
The more you can make your letter give me ideas the more you are guaranteed of making a sale.
This is what makes Free Special Reports a no fail, money in the bank marketing strategy. I have recieved special reports that made me a life long customer of the author's that wrote them. Nothing is greater than that which gives value and asks nothing in return.
# Pour your heart out into reports that can really help someone!
# Place a section at the bottom of the report showing ways to contact you!
# Give the reports away free to everyone you can!
Remember how Microsoft's Hotmail got started?
Before Hotmail, almost NO ONE used webmail, Microsoft GAVE it away free!!
Now who hasn't heard of hotmail and doesn't everyone use webmail rather than Outlook?
# Allow others to distribute them freely as long as they are unchanged!
As these reports get picked up by other people and get spread around you will experience the power of having people come to you who already like you and are more than willing to do business with you.
This is a technique that puts money in the bank and in a very big way. You should, at every chance you get, say things that will create ideas in the mindof your reader.
When your letter gives me ideas, it creates excitementand creative energy inside me....as soon as I feel that excitement it is instantly linked with you!
The more you can make your letter give me ideas the more you are guaranteed of making a sale.
This is what makes Free Special Reports a no fail, money in the bank marketing strategy. I have recieved special reports that made me a life long customer of the author's that wrote them. Nothing is greater than that which gives value and asks nothing in return.
# Pour your heart out into reports that can really help someone!
# Place a section at the bottom of the report showing ways to contact you!
# Give the reports away free to everyone you can!
Remember how Microsoft's Hotmail got started?
Before Hotmail, almost NO ONE used webmail, Microsoft GAVE it away free!!
Now who hasn't heard of hotmail and doesn't everyone use webmail rather than Outlook?
# Allow others to distribute them freely as long as they are unchanged!
As these reports get picked up by other people and get spread around you will experience the power of having people come to you who already like you and are more than willing to do business with you.
Simple Words & Short Sentences Make Money!
Simple Words & Short Sentences
Make Money!
Simple words and short sentences have the same effect as white space. They make your letter easy to read.
Repeating this truth 1000 times would not be too much!
Nothing kills more sales than a full, solid page of type. It's just too damned hard to read and most people won't do it.
Don't torture your potential customer. Make everything as simple and direct as you possibly can and your ads will make the most money.
If you don't write short, direct statements that cut right to the heart of the matter you will lose the interest of your reader - you will lose the sale.
Shorter sentences and paragraphs keep your letter lively, fast moving and can hold your reader spellbound.
The masters use this technique along with action verbs and descriptive nouns to create letters that are so moving and carry such emotional impact that the average reader simply can't resist it!
Make Money!
Simple words and short sentences have the same effect as white space. They make your letter easy to read.
The Easier It Is To Read Your Letter or Web Page The More Money You Make!
Repeating this truth 1000 times would not be too much!
Nothing kills more sales than a full, solid page of type. It's just too damned hard to read and most people won't do it.
Don't torture your potential customer. Make everything as simple and direct as you possibly can and your ads will make the most money.
If you don't write short, direct statements that cut right to the heart of the matter you will lose the interest of your reader - you will lose the sale.
Shorter sentences and paragraphs keep your letter lively, fast moving and can hold your reader spellbound.
The masters use this technique along with action verbs and descriptive nouns to create letters that are so moving and carry such emotional impact that the average reader simply can't resist it!
Become The Person You Want To Influence!
Trading Minds - Mastering The
Art of Persuasion!
Have you ever sat down, closed your eyes and really looked at yourself or your product through another persons eyes?
Can you do it?
I hope you can. It is one of the most powerful techniques man has ever used. Ground battles, corporate battles and the hearts of great Women have been won because of it.
The man or woman who has the power to really look at their work through another persons eyes has an incredible advantage in all business and personal situations. If you find that this ability comes easy to you then by all means really do it. Sit down and do it very deeply and totally and you will be shocked at what you are able to see that you could not see any other way.
Can you look, and I mean really look, at your sales letter through your prospects eyes?
Get good at doing this and you will find 100's of ways to dramatically change both your business and personal life immediately.
Many people only 'think' they see their product through their prospects eyes. They think that when they are looking at their sales letter or web page that they can do this. But really, they are still looking at their work filtered through their own feelings, attitudes and background. You have to remove 'you' from the the picture entirely.
This is a deeply serious technique that, for most, require the eyes to be closed to even begin to touch its real power.
And if you think the author has somehow lost his mind, it would do you well to know many, many millionaires and billionaires have confirmed in public and in published writings the incredible power of this strategy and that they have always used it to build their wealth without fail.
I would never think of using a sales letter without first looking at it long and hard through the eyes of an average customer. Never let yourself get too close to your own work.
In order to do this right you have to completely move 'I' out of the way. You must get your own feelings, thoughts and attachments about your work out of the way so you can see it clearly and see it the way other people are seeing it.
When you do that, you will know how to write irresistible ad copy, you will know how to create web sites people instantly understand and buy from, you will know how to make yourself 100 times more attractive to your wife or husband.......and much, much more.....test it and see!
Tony Robbins used the science of N.L.P. to teach his students the art of Creating Rapport in salesmanship.
Art of Persuasion!
Have you ever sat down, closed your eyes and really looked at yourself or your product through another persons eyes?
Have you, in your mind, literally become your customer or your lover and looked hard at yourself or your work through their eyes?
Can you do it?
I hope you can. It is one of the most powerful techniques man has ever used. Ground battles, corporate battles and the hearts of great Women have been won because of it.
When you become your customer, the secrets of how to influence them magically appear. The same thing happens when you trade minds with your wife or husband. Some of the things you see may shock and change you in ways you could not have imagined.
The man or woman who has the power to really look at their work through another persons eyes has an incredible advantage in all business and personal situations. If you find that this ability comes easy to you then by all means really do it. Sit down and do it very deeply and totally and you will be shocked at what you are able to see that you could not see any other way.
Can you look, and I mean really look, at your sales letter through your prospects eyes?
Get good at doing this and you will find 100's of ways to dramatically change both your business and personal life immediately.
Many people only 'think' they see their product through their prospects eyes. They think that when they are looking at their sales letter or web page that they can do this. But really, they are still looking at their work filtered through their own feelings, attitudes and background. You have to remove 'you' from the the picture entirely.
This is a deeply serious technique that, for most, require the eyes to be closed to even begin to touch its real power.
And if you think the author has somehow lost his mind, it would do you well to know many, many millionaires and billionaires have confirmed in public and in published writings the incredible power of this strategy and that they have always used it to build their wealth without fail.
I would never think of using a sales letter without first looking at it long and hard through the eyes of an average customer. Never let yourself get too close to your own work.
In order to do this right you have to completely move 'I' out of the way. You must get your own feelings, thoughts and attachments about your work out of the way so you can see it clearly and see it the way other people are seeing it.
When you do that, you will know how to write irresistible ad copy, you will know how to create web sites people instantly understand and buy from, you will know how to make yourself 100 times more attractive to your wife or husband.......and much, much more.....test it and see!
Tony Robbins used the science of N.L.P. to teach his students the art of Creating Rapport in salesmanship.
Headlines - The Ad For the Ad!
Your Sales Letter May Be Incredible, But If Your Headline Doesn't Catch Them The Sales Letter Will Never Get Read!
You must understand the power and importance of headlines. 80% of the power and effectiveness of your ad is in the headline you choose. One will have the power to draw the reader into the rest of your letter and another will not.
You must test.
One headline will pull up to 1500% more response/profit than another!
Books that sold few copies became bestsellers when the publisher stripped the title (headline) and replaced it with another. The rest of the book remained exactly the same.
Powerful headlines must scream out the biggest benefits you can think of.
It must grab the reader and make him want to read more.
Some examples of the best headline types.....
The News Headline:
"Breakthrough Internet Marketing Group Uncovers The Secrets To Getting Rich On The Web Using Simple Math Strategies!"
The 'Yes' Question Headline:
"Would You Like To Know How An Ex-Bouncer With No Internet
Experience Pulled In Over $120,494.32 His First Year
On The Net?"
The 'How-To' Headline:
"How To Add At Least $745 A Week To Your Profits Just By
Adding One Little Line To Your Web Site!"
Here are actual headlines that where a huge success...
"Imagine Harry and Me Advertising Our Pears in Fortune!"
People love personal stories...who's Harry and me? why did you advertise in Fortune Magazine? did it work?....
"The Secret of Making People Like You"
It's easy to see why this was a success. You can't get any more direct than this headline. It strikes directly at a need virtually everyone has. The Power Word "secret' attracts attention.
"How to Get Rid of an Inferiority Complex"
The how-to headline creates a desire to read more. The benefit "getting rid of their inferiority complex" is something millions of people need. It's totally direct and to the point.
"The Crimes We Commit Against Our Stomachs"
"Crimes" a Power Word that attracts attention simply because it already has deep meaning to everyone. What Crimes am I commiting against my stomach?..the desire to know more brought them into the ad..
"How I Made A Fortune With A "Fool Idea"
Paradox Power - This headline created immense curiosity ....How did you make a fortune with a fool idea?...could I do it too?...
"How To Win Friends And Influence People"
Another direct headline that cuts right to the heart of millions of people's most basic desires. The desire to be liked and to have a presence that makes an impact.
You must understand the power and importance of headlines. 80% of the power and effectiveness of your ad is in the headline you choose. One will have the power to draw the reader into the rest of your letter and another will not.
You must test.
One headline will pull up to 1500% more response/profit than another!
Books that sold few copies became bestsellers when the publisher stripped the title (headline) and replaced it with another. The rest of the book remained exactly the same.
Powerful headlines must scream out the biggest benefits you can think of.
It must grab the reader and make him want to read more.
Some examples of the best headline types.....
The News Headline:
"Breakthrough Internet Marketing Group Uncovers The Secrets To Getting Rich On The Web Using Simple Math Strategies!"
The 'Yes' Question Headline:
"Would You Like To Know How An Ex-Bouncer With No Internet
Experience Pulled In Over $120,494.32 His First Year
On The Net?"
The 'How-To' Headline:
"How To Add At Least $745 A Week To Your Profits Just By
Adding One Little Line To Your Web Site!"
Here are actual headlines that where a huge success...
"Imagine Harry and Me Advertising Our Pears in Fortune!"
People love personal stories...who's Harry and me? why did you advertise in Fortune Magazine? did it work?....
"The Secret of Making People Like You"
It's easy to see why this was a success. You can't get any more direct than this headline. It strikes directly at a need virtually everyone has. The Power Word "secret' attracts attention.
"How to Get Rid of an Inferiority Complex"
The how-to headline creates a desire to read more. The benefit "getting rid of their inferiority complex" is something millions of people need. It's totally direct and to the point.
"The Crimes We Commit Against Our Stomachs"
"Crimes" a Power Word that attracts attention simply because it already has deep meaning to everyone. What Crimes am I commiting against my stomach?..the desire to know more brought them into the ad..
"How I Made A Fortune With A "Fool Idea"
Paradox Power - This headline created immense curiosity ....How did you make a fortune with a fool idea?...could I do it too?...
"How To Win Friends And Influence People"
Another direct headline that cuts right to the heart of millions of people's most basic desires. The desire to be liked and to have a presence that makes an impact.
The Power of Someone Else "Blowing Your Horn!"
The Power of Someone Else
"Blowing Your Horn!"
A sales letter without testimonials is like a motorboat without the motor.
It has no power.
Without testimonials you're just blowing your own horn. Get testimonials and record them.
Ask your customers for a testimonial!
Don't be shy. Be upfront and tell them you need some honest reviews of your product or service. It's as simple as that. Don't
wait until someone sends you one. Go get them!
Testimonials do two important things:
#1. Positive testimonials increase the excitement factor!
#2. Adds credibility & believability to your letter for the simple fact that I would rather hear about your product from someone besides you!
You might lie to me because it's your product. But down inside me, I don't think the other person is lying to me or exaggerating because it's not his product and he has nothing to gain by telling me what it did for him.
That is the true power of testimonials!
"Blowing Your Horn!"
A sales letter without testimonials is like a motorboat without the motor.
It has no power.
Without testimonials you're just blowing your own horn. Get testimonials and record them.
Ask your customers for a testimonial!
Don't be shy. Be upfront and tell them you need some honest reviews of your product or service. It's as simple as that. Don't
wait until someone sends you one. Go get them!
Testimonials do two important things:
#1. Positive testimonials increase the excitement factor!
#2. Adds credibility & believability to your letter for the simple fact that I would rather hear about your product from someone besides you!
You might lie to me because it's your product. But down inside me, I don't think the other person is lying to me or exaggerating because it's not his product and he has nothing to gain by telling me what it did for him.
That is the true power of testimonials!
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